EA Sports Tiger Woods PGA Tour launch with T4 live event coverage

This was challenge as Tiger Woods had done an event months before and create a stampede of fans wanting to see him. Westminster council wouldn’t permit the event in Leicester Square to happen unless we could show them how we could alleviate their concerns.

Tuft modelled the area and did a study of the surrounding businesses, and how we would prevent a build up of crowds while filming a live broadcast on Channel 4. We sorted out and it was a huge success.